Product over-labelling is the process of applying a new label over an existing label or printed area to update, correct, or replace specific product information without remaking the entire package. In Singapore, this can be a practical option when existing packaging is still suitable for use but certain details need to be changed.
An over-label can be used to update selected product or market-specific details while leaving the rest of the original packaging unchanged. Depending on the product and application area, labels can be produced in different sizes, shapes and materials including transparent labels.
When Is Product Over-Labelling the Right Solution?
Packaging may still be suitable for use even when some of the information printed on it needs to be updated.
For example, a product may already be packed when an outdated detail, incorrect information, or Singapore-specific requirement needs to be addressed. It can help businesses update specific details without disrupting the rest of the packaging. This can be useful for imported products, different markets, product variants, and businesses managing changes to existing stock. If the existing packaging contains information in a language that needs to be changed or supplemented for a particular market, an appropriate language label can be applied over the relevant area without changing the rest of the packaging.
What Can an Over-Label Change?
The information that can be changed depends on the product and applicable requirements. Common applications include:
- Ingredients and nutritional information
- Barcodes and QR codes
- Country of origin information
- Manufacturing and expiry date
The label should provide sufficient coverage for the information being replaced. Its material and adhesive should also be suitable for the packaging surface.
Need to Hide the Original Print? Consider Block-Out Labels
If the original print remains visible through a new label, a standard label may not provide enough coverage. In these situations, a cover-up or block-out label may be more suitable.
Block-out labels are designed to prevent the underlying print from showing through. Depending on the label material, they may use an opaque layer or black adhesive.
The visible side can then be printed to match or complement the existing package. With suitable artwork, colours, and dimensions, the finished label can look more integrated with the original packaging rather than appearing as a simple correction sticker.
Refresh Your Branding Without Replacing the Packaging
Product over-labelling can also be used to update selected branding elements on existing stock.
For example, a company may have products featuring an older logo, graphic, or other visual element while transitioning to a new identity. Where suitable, an over-label can cover the relevant area while keeping the rest of the packaging unchanged.
The final appearance will depend on the existing artwork, packaging surface, label dimensions, and area being covered.
Which Packaging Formats Work Best for Over-Labelling?
| Packaging Format | Over-Labelling Considerations |
|---|---|
| Cartons and Boxes | Generally provide flat surfaces, making label placement relatively straightforward. |
| Bottles, Tins and Plastic Containers | May require labels designed to follow curved surfaces without lifting or wrinkling. |
| Pouches and Plastic Bags | May require label materials and adhesives that can withstand movement during handling. |
Over-labels can be applied to various packaging formats, but the shape and surface of the package affect the label design and application method. The application area should also be checked for seams, corners, curves, caps, and closures.
If you have a large amount of existing stock, ask for a label mockup before starting the over-labelling work. This lets you see how the label will fit on the packaging and check the size, position and coverage before applying it to the full stock.
Planning Your Over-Labelling Work
For larger quantities, an over-labelling service provider can handle label production and arrange for warehouse packers to apply the labels to the products.
This can be useful when a business has a large amount of existing stock that needs to be processed.
Handling multiple SKUs requires a clear identification system, particularly when different variants have similar packaging. For example, Flavours like Strawberry, Mango, and Original products may use almost identical packaging. Without proper identification, there is a greater chance of applying the wrong label to the wrong product.
Each product should be clearly matched with its corresponding artwork and label throughout the over-labelling work.
The label format can be selected based on the application method. Roll labels are often suitable for higher-volume applications, while sheet labels may be more practical for smaller quantities or manual application.
Product Over-Labelling Applications
Product over-labelling can be used across a range of products and packaging types, including:
- Consumer goods
- Imported products
- Retail packaging
- Healthcare and medical products
- Custom boxes
- Carton packaging
Frequently Asked Questions
1. What is product over-labelling and how does it work?
Product over-labelling is the application of a new label over an existing label or printed area to update, correct, replace, or cover selected product information. The existing packaging is reviewed first, followed by label design, production, and application using a suitable material and adhesive.
2. What information can be changed using an over-label?
Depending on the product and applicable requirements, an over-label can be used to update various types of product information. An opaque or block-out label can also be used when the original print needs to be covered.
3. Can product over-labelling be used for imported food in Singapore?
Yes, sticker labels can be used on imported food to provide required information when the applicable SFA requirements are met. SFA states that prepacked food sold in Singapore must comply with the Food Regulations and applicable labelling requirements. For imported food, the importer is responsible for ensuring that the product meets Singapore’s requirements. The sticker should be firmly attached and must not cover other essential information required under the Food Regulations.
4. Can product over-labelling be used for rebranding and other products?
Yes, where suitable, over-labelling can be used to update selected branding elements such as logos or graphics. It can be considered for different products and packaging types, depending on the product and applicable requirements. Over-labelling is one form of relabelling, while relabelling is a broader term that can include replacing an entire label or adding product information in other ways.
5. How much does product over-labelling cost and where can I get it in Singapore?
The cost depends on factors such as label size, material, quantity, number of SKUs, artwork requirements, and application method. Businesses can work with a product over-labelling service provider that can assess the existing packaging, label specifications, artwork, materials, and application requirements and provide a quotation based on the project.
Discuss your product over-labelling requirements and get a quotation based on your project.
